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Switzerland wants its citizens to win the sex lottery!
Can lottery-style contests encourage young people to practice safe sex?
Switzerland’s government safe-sex campaign Love Life will be distributing four hundred thousand condoms with lottery-codes that enable users to win prizes while they are also getting lucky.
The available prizes include everything from bicycles, lawnmowers (lawnmovers?!?!?!), electronics and clothes to holiday packages.
Love Life’s “Suit Up and Win” promotional campaign is being promoted via a series of cheeky promos, a sample of which follows.
Source: Switzerland wants its citizens to win the sex lottery
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