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– News from elsewhere covered by Quincy Quarry News with commentary added.
Companies continuing to pull the trigger on their NRA frequent firer programs
More and more American businesses are severing their commercial ties with the National Rifle Association in the face of growing torrents of criticism in the wake of the most recent firearm mass killings.
Simply put, these companies are concerned about “reputational risk” arising from having formal association(s) with the NRA and so impacting their sales negatively.
In turn, what is crucial to the NRA is that these so-called “affinity marketing” programs produce considerable revenue for it as they also do for all manner of other non-for-profit organizations that engage in lobbying and other political activities to further their agendas.
How large a loss of revenue is looming for the NRA as well as how much such might will impact the its legendary influence on many politicians remains to be seen.
Plus, the Second Amendment as well as various other constitutional protections variously limit what can be done about the estimated three hundred million firearms currently projected to be in private hands domestically absent constitutional amendment as well as other extraordinary – if not also all but unprecedented – efforts.
In any event, amid the genuine customer and user outrage, it appears that social media is already being worked so at to play upon public discontent via the promulgating of fake news.
Read more at More companies cut ties with the NRA after customer backlash
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The NRA partners with many of these companies to offer discounts much like AAA and AARP. No NRA member will stop paying their NRA dues because they don’t get a Hertz discount.
Sybil,
Please consider the following and which was – admittedly – not detailed in the Quarry’s coverage.
Any possible revenue hit(s) the NRA may suffer care of its losing affinity relationships will not be via NRA members ending their memberships because – for example – NRA membership no longer scores a discount on a rental car.
Rather, any such possible revenue losses will be care of affinity partners no longer paying the NRA to variously access its members for sales pitches or providing royalties of a sort to the NRA care of – for example – NRA members’ opting to open up an NRA logo’ed charge card.