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Pulling the plug on ties with the NRA
A CNN graphic

– News from elsewhere covered by Quincy Quarry News with commentary added.

 

Companies continuing to pull the trigger on their NRA frequent firer programs

 

More and more American businesses are severing their commercial ties with the National Rifle Association in the face of growing torrents of criticism in the wake of the most recent firearm mass killings.

 

NRA head Wayne LaPierre looking to be announcing layoffs?
Image via NBC News

Simply put, these companies are concerned about “reputational risk” arising from having formal association(s) with the NRA and so impacting their sales negatively.

 

In turn, what is crucial to the NRA is that these so-called “affinity marketing” programs produce considerable revenue for it as they also do for all manner of other non-for-profit organizations that engage in lobbying and other political activities to further their agendas.

 

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Campaign Finance
A wemu.org image

How large a loss of revenue is looming for the NRA as well as how much such might will impact the its legendary influence on many politicians remains to be seen.

 

Plus, the Second Amendment as well as various other constitutional protections variously limit what can be done about the estimated three hundred million firearms currently projected to be in private hands domestically absent constitutional amendment as well as other extraordinary – if not also all but unprecedented – efforts. 

 

In any event, amid the genuine customer and user outrage, it appears that social media is already being worked so at to play upon public discontent via the promulgating of fake news.

Read more at More companies cut ties with the NRA after customer backlash

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