Tastes Great? More Grilling …

Tastes Great? More Grilling?

– News covered by Quincy Quarry News with commentary added.

Grillin’, chillin’ – whatever
Image via Fire PIt and Grilling Guru

Looking for a Fathers’ Day gift that Dad will actually enjoy using?

If so Miller Lite has one for you even if it will end up going up in smoke.

Just in time for the unofficial start of the summer grilling season, Miller Lite has rolled out its new beer-infused charcoal product offering.

Miller Lite, the first light beer, is offering its “beerchol” for sale online for $11.99 plus shipping expenses. 

Click here for the ordering link.

As many a self-described grillmaster relies on beer when grilling, one can appreciate the logic among Miller marketing suits to roll out beecrhol as a promotional grift.

Beer grilling wars?
An Anheuser-Busch image

At the time, one cannot help but suspect that this is the proper use of a less filling beer, especially in Quincy where Bud Lite is the unofficial beer of locals.

Source: This Beer-Infused Charcoal Promises to Bring the Flavor of Miller Lite to Your BBQ

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