Franzia is releasing a backpack that dispenses wine.  Image via Franzia

– News covered by Quincy Quarry News with commentary added.

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A semi-socially distant no contact cheers
A file photo

Franzia’s wine-dispensing backpack is your new must have picnicking item!

In a why didn’t I think of that idea, a major provider of boxed California plonk has upped its game on its Do It Yourself  instructions on how turn a box of wine into a backpack to rolling out a ready to go backpack that is designed to hold one of its five liter box of wine for those who are not handy, impaired or just plain lazy and thirsty.

Not only is the backpack designed to securely hold a five liter box of wine, it also features an opening to readily accommodate the spout on the wine box for ready as well as easy access!

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Dial 1-833-SCREAM-4-WINE for canned low calorie wine spritzers
Image via MOVO Wine spritzers

Needless to say, this collateral merchandise product promotional marketing idea is sure to find find favor with hikers and socially distance picnickers as well as in time soccer moms when youth soccer might return to normal practices once COVID-19 pandemic might abate,

Additionally, the winemaker is offering all manner of other merchandise, including all manner of causal, sportswear and other sorts of apparel to coordinate with the backpack as well as supplies to support the portable wine drinking experience.

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A soccer mom’s wet dream …
A WTN Cellars favorite!

While the boxed wine backpack will not be officially released until September 20, the collateral items appear to already be available for purchasing online.

Source: Franzia’s Wine-Dispensing Backpack Is Your New Picnic BFF

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