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Florida Democratic Gubernatorial nominee Andrew Gillum
Image via the Boston Globe

– News covered by Quincy Quarry News with commentary added.

 

Digital Campaigning in 2018 hits cyberspace at warp speed.

 

New technologies are often cheaper to use, leveling the playing field in an election year that features many younger and first-time candidates challenging establishment figures.

 

Tallahassee Mayor Andrew Gillum didn’t seem to have a prayer of winning last week’s Democratic gubernatorial primary in Florida.  Gillum’s opponents spent nearly 15 times as much as he did, and late polls had him trailing.

 

Gillum’s stunning victory hints at the shape of digital election campaigning as the country prepares for the sprint to November’s midterm elections.

 

Reports Boston Globe technology writer Hiawatha Bray, digital technologies such as group texting and online polling have been refined and sharpened to compensate for the shortcomings of such traditional methods as TV ads and phone polls.

 

He furthers notes that thee new new tools are often cheaper to use, leveling the playing field in an election year that features many younger and first-time candidates who are challenging establishment figures.

 

And – for the most part, none of it entails foreign mischief makers.

Source: The digital campaign: In 2018, the rules have changed – The Boston Globe

Hiawatha Bray can be reached at [email protected]. Follow him on Twitter @GlobeTechLab.

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