General Mills unveils true Breakfast of Champions

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– News about Quincy MA from Quincy Quarry News
General Mills FINALLY unveils –  if not also tacitly acknowledges – the true Breakfast of Champions:  beer.
General Mills has also announced that it is unveiling its first beer offering ever per the Wheaties brand name.
The new beer, to be called HefeWheaties, is the first apparent cross-branding expansion of its Wheaties franchise onto a beverage product and thus also to all but certain MADD mothers’ consternation.

Seriously – not even the crack-addled Quarry team could come up with this one even while in the throes of a peyote-induced psychedelic haze.
Regardless, Quincy Quarry’s newsroom is awaiting what could be the biggest improvement around the office since its inauguration of a two drink minimum on expense account meals.
At the same time, the Quarry newsroom has various as well as understandable concerns about this new breakfast option.
One is the all too common problem of overpriced crap beer foisted upon the public as über premium craft beer.
Another is that all but knife and fork requiring Guinness Stout has long been seen as the beer of choice –  at least as  it long has been in and around South Boston and Dorchester –  whenever one is seeking a meal in a glass and thus Guinness presents stout competition for HefeWheaties.

Additionally, there is the limited and limited availability angle.  Is this thus just a Mad Men PR stunt or perhaps a cynical limited edition ploy to profit from a collectors’ frenzy price bubble?
Further, will HefeWheaties be consistent with Reinheitsgebot?
After all, pure beer is typically the best beer.
Quincy Quarry was not able to confirm in time to meet publication deadlines as to whether – or not – Olympic Gold Medal winner Caitlyn Jenner might be on tap to be the spokesmodel and/or label image person for HefeWheaties.
Regardless, the beer is set to be available in limited quantities in St. Paul/Minneapolis MN metro area starting on August 26.
In the meanwhile, the Quarry newsroom will continue to usually breakfast on its reigning breakfast champion: leftover cold pizza.
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